Agency Partner

A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack

Alex Glenn
February 2, 2024
56
 MIN
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Agency Partner
February 2, 2024
56
 MIN

A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack

This is a killer episode to learn why to invest early in a partnership, take the time to become experts in each others' businesses, get your reps to learn about your partners, and capitalize on huge deals, together.

Situation: A high profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it.

Result: A successful digital transformation off a failing tech stack onto a new reliable stack which 

Carabiner group supported them in. The client was able to expand and grow after the transformation was done. 

Agency: carabinergroup.com

CEO: Seamus Ruiz-Earle

Partner(s) referenced: Formstack.com

Listener takeaways: 

  • The value of this deal in terms of revenue and other after effects.
  • Successful digital transformation for a large org. 
  • How to work with partners when there is a lot at stake.
  • The importance of process alignment in these larger deals.
  • What Carabiner Group does to stay top of mind with their partners.
  • How they are expanding on this deal to get more like it.
  • How this formed their new “Cocktail of solutions” at Carabiner to bring.
  • Relationships formed along the way…

Links: 

Reveal.co/

Partnerhub.app/

https://www.formstack.com/customer-story/njcaa

Episode Transcript

Thank you for listening to our podcast. Make sure to also check out our services at Partnerprograms.io and the new product for managing partnerships in one place: Partnerhub.app