How a top enterprise salesperson and agency went to market together successfully with Jill Rowley and David Lewis

Situation: It’s early days at Eloqua and David Lewis see’s a  huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He forms an alliance with Jill Rowley who is a top salesperson at Eloqua at the time. 

‍

Result: Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus to Marketo and adding other platforms until David’s successful exit in 2021.

‍

Agency guest:
David Lewis, Founder of DemandGen

His GTM partner:
Jill Rowley, Nearbound Strategist 

‍

Companies referenced:
DemandGen
Eloqua
Marketo

Reveal

Listener takeaways: 

• Why david decided to launch DemandGen as a power partners
• How Jill sold against “Smart Starts” service from eloqua ($6500) and instead pushed that 
• The partner playbook they created used to succeed
• How David’s partners lifted his exit
• Why and how salespeople should bring partners into the deals
• Why in-house service packages are a bad idea
• Pre-selling software with partners
• Why your solutions partnerss are (or should be) the insurance policy for your largest customers

‍

Links: 

Reveal.co/

Partnerhub.app/

‍