Agency Partner

How they won a larger client together - Duo Strategy and PBLC Media

Alex Glenn
February 13, 2024
49
 MIN
Listen this episode on your favorite platform!
Agency Partner
February 13, 2024
49
 MIN

How they won a larger client together - Duo Strategy and PBLC Media

A fantastic episode to learn how agencies partner with one another.

Agencies: ⁠duostrategyla.com⁠ and ⁠pblcmedia.com⁠

CEOs: ⁠Taylor Kratz⁠, ⁠Grant McNaughton⁠, ⁠Jon Farah⁠

Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. 

Result: A successful partnership between two agencies that resulted in net new business and higher client retention.

Listener takeaways: 

  • Why Jon went right into partnerships with larger agencies as his growth strategy
  • How white label vs collaborative strategic partnerships differ. 
  • How to set up the billing relationship between partners and clients.
  • Finding and converting a first shared customer.
  • Creating a shared process to find more successes.
  • Why it’s important they made Jon client-facing and not 
  • How Jon’s expertise in marketing and the tech stack enabled their early success.
  • What they did wrong.

Sponsors: 

⁠Reveal.co/⁠

⁠Partnerhub.app/⁠

Episode Transcript

Thank you for listening to our podcast. Make sure to also check out our services at Partnerprograms.io and the new product for managing partnerships in one place: Partnerhub.app