Early stage partnerships; the decisions, strategy and operations

This episode happened on the fly when I was co-demo’ing Partnerhub for an agency (Masood, CEO at Facebookads.io) and his tech partner (Raj, CEO of HaiX.ai) simultaneously. We started recording because this duo has such a cold story and were at a very important stage in their partnership wherein the three of us could formalize some next steps live for you. 

On this recording, the three of us discuss: 

• What they did together early on to activate the relationship
• How they qualified each other to be potential “partners” - more than just a user-relationship
• How Masood (the agency partner case study) is helping Raj formalize this program and why he’s doing that
• What Masood and I recommend to Raj for communication and operations best practices
• What incentive structure should be in place early on and how to implement / track that
• What an early stage tech stack would be
• We talk about how the circles strategy can add a level or retention to his partnerships which will keep the partners through product declines / dips
• Why Raj should not think about scaling this program now, if ever.
  

I hope you enjoy this episode format of live program strategy development. If you do, or have other feedback, email me: alex@partnerprograms.io 

As usual, before we kick off, please take 2 minutes to learn about 3 platforms which can help you grow your program: 

Sponsors: 

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Resources mentioned:
https://collective.partnerprograms.io/posts/co-marketing-ideas-examples

https://www.journey.io/use-cases/communities

https://databox.com/dashboard-examples/google-analytics-kpi-dashboard