Agency Partner

Staying the preferred vendor for a top digital agency w/ Andzen & Justuno

Alex Glenn
September 17, 2022
Listen this episode on your favorite platform!
Agency Partner
September 17, 2022

Staying the preferred vendor for a top digital agency w/ Andzen & Justuno

"We're getting between 50-100 leads a month from this with JustUno..."

Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation.

Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify…

Joining Jason is Derek Booth, Director of Strategic Partnerships at JustUno.

These two are long time user-first partners, but Derek has taken over there account and managed it for about a year now during one of the most important times to maintain close relationships with those great ecommerce partners.

  • How their partnership came to be - it’s something not enough teams do in practice
  • What tech teams can do to spot more potential partners are in their user-base
  • How JustUno incentivizes CS and Sales teams to get more agency-service partner info from the user while on calls
  • We hear some of Jason’s favorite partnerships routines and incentives
  • What Jason attributes Andzen’s referral frequency success to
  • Where do time, product and scalability play into the equation
  • Jason gives us a few examples of when second-rate products won their partnership
  • How to execute with product-led partnerships strategy
  • The power of co-marketing
  • Jason’s top 5 incentives to start or keep partners

And just for fun, Jason rates tech partner incentives (outside of product quality):

  1. Co-marketing and co-selling
  2. Training and certifications
  3. Communication
  4. In-region support
  5. Getting product team members to get on calls with partners
  6. Commissions


Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Partnerhub - for finding and managing your partnerships.

Episode Transcript

Thank you for listening to our podcast. Make sure to also check out our services at and the new product for managing partnerships in one place: