The Hard Truth about Agency - SaaS Partnerships w/ Remington Begg

Remington Begg is the founder of Impulse Creative - a top HubSpot solutions partner building large websites, running content marketing, revops, and all around inbound mark eting services. He’s been running Impulse for 11 years which makes him as experienced as they come, with partnerships especially. His tech partners today range from: HubSpot, Sendoso, Aircall, Sacari, and Avoma. 

I get a phd in partnerships from having these detailed conversations with top agencies like Impulse Creative because it’s the hard truth about partnering you cannot get from speaking to Channel managers. 

“Partner managers think they're the only ones in the entire universe. Like here's all these things that you need to fill out in order to make it happen… Can’t we just jump on a 15 minute call and tell you what's up.”

In this episode, Remington shares:

• What Remington reviews first around the partnership opportunity
• Why things go sideways
• When (if ever) are commissions a factor
• How important help documentation is to the agency partner
• Remington’s partner track from vetting to implementation 
• How Remington vets tech to be an expert solutions partner
• Why he suggests not using beta’s as an incentive for agencies
• What tools and apps Remington uses to manage partnerships
• What communication channels he prefers

I hope you enjoy. 

But first, let’s recommend some tech to help you grow your partner program: 

Sections:

[00:05:10] Intro to Remington

[00:07:40] Why he chose his current tech partnerships

[00:11:23] What are the first things he looks at when vetting tech

[00:15:33] What he looks for when vetting the partnership value alone

[00:25:44] Building services on top of tech partnerships

[00:35:46]  What incentives are actually of value

[00:33:21] Discounts vs commission

[00:39:56] Bringing partners into product/feature launches

[00:43:11] Unnecessary roadblocks and hurdles 

[00:46:55] Providing value vs creating a sales relationship

Resources: 

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co (Now “Reveal”) - A free account mapping solution.