What happens when a Product-Led org launches a solutions partner program…

Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with service providers to support their extensive customer base or break into new markets?

To answer this, I asked Alec Biedrzycki, Head of Partner Marketing @ Jasper.ai. Al cut his teeth in partnerships at people-driven org HubSpot. Then Al went to product-led SaaS rocket ship Airtable. Now, he’s with one of the most excited products in Ai… 

But, what Al will explain in this episode is - just because the product-led strategy is working so well does not mean a partner program is going to have immediate success. 

PLG products bring inherent challenges to partnering with service providers. 

We’ll explain… 

• The differences between HubSpot’s partnership strategy and Airtable’s initial partnership strategy.
• The differences between partnerships at a people-driven (marketing and sales ops) org and a product-led 
• Where partnerships come in for savvy product-led saas orgs.
• Litmus test for timing to launch into partnerships as a fast-growing saas.
• When are partnerships manager there as a CS extension and not there to generate net new revenue?
• We debunk some of the main partnerships vs sales assumptions

Sponsors:

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‍Partnerhub® - for finding and managing your partnerships.